Artwork Analysis

     The purpose of this coke ad is to show how refreshing and enjoyable Coca-Cola is. This is a persuasive ad that gives the appearance that every one enjoys Coca-Cola, and is trying to get people to stop and buy it. Its demonstrating fact by showing people buying and being excited about the product, and by also saying it is the same Coca-Cola everyone enjoyed when they were younger. This ad is inferring that Coca-Cola is "Pure Refreshment". This means consuming the product is not only going to quench your thirst and refresh you, it is also going to make the buyer happy.
     In this ad there are not definite lines. The edges of the people, store, and product are blurred at the edges. This gives it an older look as if it is trying to remind people of when Coca-Cola was first invented. The color of this ad also adds to the old feel of the picture. The colors show kind of a worn look, but also one that is remembered and cherished. The color red is subtly added in both pictures to catch the eyes of the consumers, and to associate the color red with Coca-Cola. The outline of the ad is white which is also a color of Coca-Cola. This also adds emphasis to the label itself.
     The texture of the picture is fuzzy. This brings more attention to the bold Coca-Cola label. The shapes are basic and simple. Making the time of drinking Coca-Cola look simple, happy, and blissful. This demonstrates that Coca-Cola draws people wherever it is. The picture is very light and bright giving it a happy feel, and portraying the happiness of the people in the pictures. The layout goes along with all the other aspects, its simple. It is showing a man serving a woman and her child their refreshments. Giving the simple message that Coca-Cola makes people happy. The style of this ad is vintage. It is reminiscing the time when Coca-Cola was still sold in glass bottle, and people would go out just to get a Coca-Cola. This ad appears to derived from an older oil painting. Reemphasizing the simple fact that this ad is trying to get across: Coca-Cola is delicious, refreshing, and brings joy to everyone.